A market report your clients will actually read.
For your city or county, with your name and brokerage on it. Arrives finished every month. First one's free.
What your clients see.
Real numbers, short sentences, and a reason to reply at the end. No "the market remains dynamic." No wall of charts nobody opens.
You paste it into whatever you already use. Mailchimp, Follow Up Boss, kvCORE, or plain Gmail.
Nashville sample or Austin sample, both PDFs.
One report, three formats.
Every month you get all three. Use one, use all of them.
A two-page PDF
Your name, brokerage, licence number and headshot in the header. Print it, attach it, leave it at an open house.
An email, already written
Plain text and HTML. Add a first name and send.
Three social graphics
Square, with your name on them. One a week keeps you on the feed.
How it works.
You do the first one. I do the rest, every month.
Tell me your market
A metro, county or city, plus your name, brokerage, phone and licence number.
I pull the data
Listing figures from Realtor.com Economic Research, closed sales from Redfin, mortgage rates from Freddie Mac.
I write and check it
Every number is checked against its source. The wording stays clear of anything that could cause you trouble.
You send it
It lands within three business days of each monthly data release. Reply with edits and I'll carry them forward.
Pricing.
Altos Research is $79 to $149 a month. Keeping Current Matters is $99.95 and covers the national market. This is your market, written, for $29.
Solo
$29 a month
One market. Most agents want this one.
- Branded two-page PDF
- Email version, text and HTML
- Three social graphics
- Your edits carried forward each month
- Cancel anytime
The first ten subscribers keep $19 a month for six months. Mention it when you write.
Team
$49 a month
Up to three markets under one brand.
- Everything in Solo, per market
- One set of branding across all three
Brokerage
$149 a month
Up to ten agents, each with their own name on the header. One invoice.
- Everything in Solo, per agent
- Add or swap agents any month
A small operation that shows its work.
Local Market Letter is a product of Lamy AI, a small Austin, Texas company that does one thing: a monthly report for the market you work, done properly.
Every figure carries its source and its date, so you or your broker can check any number in about a minute. Nothing gets rounded to sound better.
Three things a report will never do. Estimate what a specific home is worth. Forecast where prices are going. Touch anything near Fair Housing. Those are your calls to make with your licence.
If something in a report is wrong, tell me. I'll fix it, resend it, and say what changed.
otto@localmarketletter.com
Questions.
The ones agents ask before they try it.
Where does the data come from?
Listing figures (asking prices, inventory, new listings, days on market, price cuts) come from Realtor.com Economic Research's public data library. Closed-sale figures come from Redfin's Data Center. Mortgage rates come from Freddie Mac's weekly survey via FRED. Each report cites all three. No MLS data is used.
How current is it?
Listing data for a month is published in the first days of the next month, and your report follows within three business days. Redfin's closed-sale data lags a few months, so it's labelled with its own month rather than passed off as current.
Can you do my ZIP code or neighborhood?
Metro and county work everywhere. City and ZIP figures exist for most areas but come from smaller samples and rolling windows. You'll hear before you subscribe whether your market has enough data to be worth sending.
Will this pass my broker's advertising rules?
Your licence number, brokerage name and any disclaimer text you give me go on every report, and the writing stays away from valuations, forecasts and anything Fair Housing adjacent. You're still responsible for your own compliance. Most agents run the first one past their broker, and that's a good idea.
Can I change the wording?
Yes. Reply with edits and they'll apply to your template from then on. The call-out box near the bottom of page one is yours to write however you like.
What if I don't like it?
Don't subscribe. The first report is free so you can find out before paying. If you subscribe and change your mind, email and it's cancelled. No form, no retention script.
Tell me your market. I'll send this month's report in your name.
Free, no card, no obligation. If you like it, subscribe and the next one shows up on its own.
Or email otto@localmarketletter.com with your city.